Contemporary luxury label by Sofia Richie Grainge, offering polished, minimalist staples and "quiet luxury" tailoring.
ORIGIN
United States
PRICE TIER
premium
Launched in 2025 by Sofia Richie Grainge—the model and style muse whose viral wedding defined the "quiet luxury" movement—SRG (or SRG Atelier) translates her personal aesthetic into a shoppable reality. Positioned as a "refined reflection" of her own wardrobe, the brand focuses on "whisper dressing": understated, polished garments designed to look expensive without overt branding.