British heritage label known for subverting upper-class tropes with theatricality, deadstock fabrics, and gender-fluid tailoring.
ORIGIN
United Kingdom
PRICE TIER
luxury
Founded in 2020 by Steven Stokey-Daley, a Liverpool-born designer and University of Westminster graduate, S.S. Daley has rapidly emerged as a defining voice in modern British fashion. The brand is renowned for its playful, theatrical reinterpretation of upper-class British codes—think public school uniforms, cricket whites, and gardening attire—subverted through a queer, working-class lens. Stokey-Daley’s aesthetic is deeply rooted in literary and historical references, often evoking the romanticism of *Brideshead Revisited* or the Bloomsbury Group, yet grounded in a contemporary commitment to sustainability.