Subversive luxury streetwear label blending heavy metal aesthetics, tiki culture, and sharp tailoring.
ORIGIN
United Kingdom
PRICE TIER
contemporary
Founded in 2017 by Justin O’Shea, the former buying director of MyTheresa and brief creative director of Brioni, SSS World Corp is a high-octane menswear label that rejects the seriousness of traditional fashion. Born from O’Shea’s desire to create a “wardrobe for the end of the world,” the brand fuses the relaxed, hedonistic vibe of tiki culture with the grit of heavy metal and the flash of 1970s pimp style.