Australian sun care brand known for its heritage-based formulas and nostalgic, surf-inspired style.
ORIGIN
Australia
PRICE TIER
premium
Founded in 2020 by Zepha Jackson and professional surfer Dion Agius, Standard Procedure is an Australian sun care brand born from a legacy of expertise. Jackson's family has been manufacturing sunscreen on the Sunshine Coast for over 40 years, and the brand's TGA-certified products are based on these time-tested formulas. The brand captures the essence of vintage Australian surf culture, with a nostalgic aesthetic inspired by the 1970s and 80s. Core products include high-SPF sunscreens, lip balms, and aloe vera gels, all designed to withstand the harsh Australian sun.