Los Angeles-based contemporary brand known for its figure-flattering denim and size-inclusive, trend-forward designs.
ORIGIN
USA
PRICE TIER
contemporary
Founded in 2015, Standards & Practices is a Los Angeles-based contemporary fashion brand dedicated to creating accessible, trend-driven clothing with a special focus on denim. The brand designs through the eyes of a team that believes in celebrating curves, making size inclusivity a core tenet of its philosophy. Its main collections feature a wide range of denim styles, from classic skinny jeans to relaxed boyfriend cuts, alongside dresses, tops, and outerwear. Many of the brand's indigo jeans are produced using Ozone Technology, a process that reduces water consumption and the brand's carbon footprint, reflecting a commitment to more sustainable manufacturing.