New York City streetwear brand known for its iconic Pigeon logo and culture-driven, graphic-heavy designs.
ORIGIN
U.S.
PRICE TIER
premium
Founded by Jeff Staple in New York City in 1997, Staple began as a hand-silkscreened t-shirt line that grew into one of streetwear’s most influential names. The brand is defined by its iconic Pigeon logo, a symbol of the grit and resilience of urban life that resonates globally. Staple stands at the intersection of street culture, design, and community, mixing street-minded sensibilities with nods to sophisticated design. A pivotal moment came in 2005 with the release of the Nike Dunk SB "Pigeon," a sneaker collaboration so highly anticipated that its launch caused riots in NYC, cementing the brand's, and sneaker culture's, place in the mainstream consciousness.