American private label offering soft, comfortable, and size-inclusive restwear, sleepwear, and innerwear for women.
ORIGIN
USA
PRICE TIER
affordable
Launched in February 2024, State of Day is a private brand by Macy's designed for the modern woman seeking comfort and relaxation at home. The collection was developed after extensive research, including surveys with over 25,000 women, to inform the ideal fit, feel, and function. The brand’s core offerings include pajama sets, loungewear, bras, and underwear crafted from soft, luxurious fabrics like modal blends and sweater-knits, intended to provide a feeling of ease from morning to night.