staud

Launched in Los Angeles in 2015 by Sarah Staudinger and George Augusto, Staud was created to fill a market gap for accessible luxury with a high-end aesthetic. The brand is rooted in a playful yet polished reinterpretation of vintage styles, blending a nostalgic California sensibility with modern, clean lines. Staud quickly gained a cult following for its distinctive, Instagram-ready handbags, such as the structured 'Bissett' bucket bag and the beaded 'Tommy' bag, which became signature items. The ready-to-wear collections feature vibrant color palettes, sophisticated silhouettes, and unexpected details, appealing to a contemporary woman who dresses with a sense of joy. The brand has successfully expanded into footwear, swimwear, and collaborations with companies like New Balance, building a complete lifestyle universe. Worn by celebrities like Kendall Jenner, Gigi Hadid, and Hailey Bieber, Staud is praised by the fashion press for its attainable price point and ability to create timeless pieces that feel of-the-moment.