Brooklyn-based beauty brand known for its viral, smudge-proof glitter lip kits and bold, inclusive cosmetics.
ORIGIN
United States
PRICE TIER
affordable
Founded in 2017 in Brooklyn, New York, Stay Golden Cosmetics was launched by Jamaican-born former model Danielle Edmond, whose experiences in the fashion industry inspired her to create a brand that champions bold, unapologetic self-expression for women of color. Rooted in West Indian culture and a desire to disrupt traditional beauty norms, the brand caters to consumers who want to stand out rather than fit in.