New York-based streetwear brand known for its retro-futuristic chillwear blending surf, skate, and 80s nostalgia.
ORIGIN
United States
PRICE TIER
contemporary
Founded in 2015 by Amin Adjmi while he was a student at Boston University, STAYCOOLNYC is a New York-based lifestyle brand that pioneered the concept of "chillwear." Adjmi, who began selling the retro-futuristic apparel from the trunk of his car, built the brand around a relaxed, feel-good mindset that merges surf, skate, and streetwear influences.