steele

Founded in Melbourne in 2010 by former fashion buyer Jessica Reid, steele is an Australian womenswear label rooted in effortless femininity and resort-inspired ease. Originally conceived to capture the relaxed, breezy lifestyle of Bali for an urban setting, the brand has built a loyal following for its distinct prints, flattering fits, and floaty silhouettes. The core product lines feature soft cotton dresses, tailored outerwear, and versatile matching sets that seamlessly transition from coastal getaways to city dinners.

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