Austrian heritage brand known for its traditional Alpine outerwear, signature Loden coats, and craft-focused design.
ORIGIN
Austria
PRICE TIER
premium
Founded in 1938 by Josef and Thusnelda Payr in Telfs, Tyrol, Steinbock is an Austrian heritage brand deeply rooted in Alpine clothing traditions. The family-owned label has built its legacy on the masterful production of traditional costume and outerwear, seamlessly blending historic Tyrolean craftsmanship with modern functionality. Steinbock is celebrated for its signature Loden coats, Hubertus jackets, and tailored vests, which are crafted from premium natural materials such as virgin wool, cashmere, alpaca, and sustainable linen.