California-based social selling jewelry brand known for its versatile, trend-driven accessories and female-focused entrepreneurial model.
ORIGIN
United States
PRICE TIER
mid
Founded in 2007 by Jessica Herrin and Blythe Harris in San Francisco, Stella & Dot emerged as a pioneer in the modern social selling space, rebranding from Herrin’s earlier venture, Luxe Jewels. Built on a mission to democratize entrepreneurship for women, the brand modernized the traditional direct-sales model by combining in-home trunk shows with a robust digital e-commerce platform.