stila

Founded by celebrity makeup artist Jeanine Lobell in 1994, Stila emerged from the '90s as a trailblazer in prestige beauty, translating runway trends into effortless, accessible products. The brand, whose name is derived from the Swedish word for “style,” is celebrated for its innovative and multi-tasking formulas, such as the cult-classic Stay All Day® Waterproof Liquid Eye Liner, which remains a number one seller in the U.S. and Canada. Stila's initial success was built on category-defining products like its Convertible Color cream blushes and shimmering eyeshadows, which offered a fresh, playful alternative to the heavier makeup of the era.

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