Nostalgic lifestyle and character brand known for its signature scented dolls and sweet, fruit-themed aesthetic.
ORIGIN
United States
PRICE TIER
affordable
Strawberry Shortcake is a beloved character and lifestyle brand that originated in 1973 as a greeting card illustration by American Greetings in Ohio. The brand quickly evolved into a pop-culture phenomenon, launching its iconic fruit-scented rag dolls in 1979 through Kenner. Known for its sweet, nostalgic aesthetic, the brand centers around its titular character and her dessert-themed friends, such as Lemon Meringue and Blueberry Muffin, living in the whimsical world of Strawberryland.