strive

Founded in 2014 in the United Kingdom, Strive Footwear was born from the expertise of LBG Medical, a leading custom orthotics laboratory established in 1980. Recognizing a gap in the market for stylish sandals that offered clinical-grade support, the brand developed its proprietary Biomechanical Footbed Technology. This signature innovation is designed to improve posture, alleviate common foot pains like plantar fasciitis, and provide all-day comfort by mimicking the natural contours of the foot.

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