stronger

Founded in Stockholm in 2013 by Henrik Grundén, Joel Almqvist, and Juri Gendelman, Stronger emerged as a direct-to-consumer activewear brand designed to bridge the gap between high-performance workout gear and everyday lifestyle apparel. The founders, who initially started in a small t-shirt printing shop, leveraged their tech and design backgrounds to create a brand that resonated with the booming athleisure market. Stronger is best known for its bold, hand-drawn patterns and vibrant, nature-inspired prints that bring a sense of energy and flair to fitness wardrobes.

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