London-based label known for deconstructed Nike sportswear and functional, circular design.
ORIGIN
United Kingdom
PRICE TIER
luxury
Founded in 2015 by Australian designer Alexandra Hackett (better known as "Mini Swoosh"), Studio ALCH is a London-based menswear label that bridges the gap between functional sportswear and avant-garde reconstruction. Hackett, a former sneaker retailer rooted in street culture, built the brand on a philosophy of extending product lifespans through radical deconstruction. The label treats the human body as a product and clothing as its packaging, resulting in highly technical, utilitarian garments that often repurpose non-traditional materials like bubble wrap, receipts, and lanyards.