American watch brand known for its Swiss-inspired designs and affordable mechanical skeleton watches.
ORIGIN
USA
PRICE TIER
affordable
Founded in 1999 in Brooklyn, New York, by Henry Fisher, Stührling Original was established with the mission to make luxury-style timepieces accessible. The brand is primarily recognized for its visually complex designs, such as automatic, skeleton, and tourbillon-style watches, offered at affordable prices. While designed in New York, the company is transparent about its global manufacturing, with production centered in Shenzhen and Hong Kong, utilizing a range of automatic and quartz movements from China, Japan, and occasionally Switzerland. This approach allows Stührling to create watches with the appearance of high-end mechanical complications for the entry-level market.