sugar
Indian beauty brand known for its bold, cruelty-free makeup and high-performance formulas designed for modern women.
ORIGIN
India
PRICE TIER
contemporary
Founded in 2015 by Vineeta Singh and Kaushik Mukherjee, Sugar Cosmetics emerged as a direct-to-consumer brand to fill a gap in the Indian beauty market. The founders, who previously launched the subscription service Fab Bag, identified a need for high-quality, long-lasting makeup tailored to Indian skin tones and climate conditions. Sugar quickly gained a cult following among millennials and Gen Z for its bold color palettes, playful packaging, and cruelty-free formulations. The brand’s product line includes a wide range of makeup for lips, eyes, and face, with hero products like its matte lipsticks and smudge-proof eyeliners.
Featured Items
Women's Dazzy Bow Detail Pointed Toe Dress Pumps
$51.75$69.00
Women's Kelce Ankle Boots
$69.00
Toddler and Little Girls' Quay Strappy Flat Sandal
$28.00$40.00
Toddler Girls Lil Drea Mary Jane Loop Closure Ballet Flats
$24.50$35.00
Girls' 1-13 Swift Buckle Sandals
$28.00$40.00
Girls' Chloe Combat Boots
$45.50$65.00
Women's Hayzel Mid Shaft Moto Stacked-Heel Booties
$51.00$85.00
Women's Daalila Bling Satin Mesh Kitten Heel Pumps
$41.40$69.00
Women's Dazzy Bow Detail Pointed Toe Dress Pumps
$51.75$69.00
Women's Kelce Ankle Boots
$69.00
Toddler and Little Girls' Quay Strappy Flat Sandal
$28.00$40.00
Toddler Girls Lil Drea Mary Jane Loop Closure Ballet Flats
$24.50$35.00
Girls' 1-13 Swift Buckle Sandals
$28.00$40.00
Girls' Chloe Combat Boots
$45.50$65.00
Women's Hayzel Mid Shaft Moto Stacked-Heel Booties
$51.00$85.00
Women's Daalila Bling Satin Mesh Kitten Heel Pumps
$41.40$69.00