sugar
Indian beauty brand known for its bold, cruelty-free makeup and high-performance formulas designed for modern women.
ORIGIN
India
PRICE TIER
contemporary
SPECIALIZATION
WOMEN
Founded in 2015 by Vineeta Singh and Kaushik Mukherjee, Sugar Cosmetics emerged as a direct-to-consumer brand to fill a gap in the Indian beauty market. The founders, who previously launched the subscription service Fab Bag, identified a need for high-quality, long-lasting makeup tailored to Indian skin tones and climate conditions. Sugar quickly gained a cult following among millennials and Gen Z for its bold color palettes, playful packaging, and cruelty-free formulations. The brand’s product line includes a wide range of makeup for lips, eyes, and face, with hero products like its matte lipsticks and smudge-proof eyeliners.
Featured Items
Women's Awesome Round Toe Casual Sneakers
$29.75$59.50
Boys' Avani Western Boots
$33.00$60.00
Women's Vecna Pointed Toe Dress Booties
$48.30$69.00
Women's Noelle 7 Low Dress Sandals
$29.50$59.00
Women's Awesome Round Toe Casual Sneakers
$29.75$59.50
Boys' Avani Western Boots
$33.00$60.00
Women's Vecna Pointed Toe Dress Booties
$48.30$69.00
Women's Noelle 7 Low Dress Sandals
$29.50$59.00
Learn More
Vineeta Singh: Revolutionizing the Beauty Industry with SUGAR Cosmetics - Founder Magazine
A recent profile of co-founder Vineeta Singh that chronicles her journey, the launch of the brand, and its focus on creating high-quality, inclusive products for the Indian market.
Vineeta Singh on why 'Sugar Cosmetics is not just a beauty brand, it's a catalyst for change within the industry'
An interview with co-founder Vineeta Singh detailing her leadership vision, the brand's mission of empowerment, its commitment to inclusivity, and the #NotSoSmallBusiness campaign to support women entrepreneurs.
Shark Tank India judge Vineetha Singh founders of Sugar Cosmetics partners with Kareena Kapoor Khan to Introduce Korean skincare Products in India.
This article covers the strategic collaboration with celebrity Kareena Kapoor Khan, who joined as an investor and co-owner for Sugar's new skincare sub-brand, Quench Botanics.
SUGAR Cosmetics: How Vineeta Singh beat near-bankruptcy to take on multinational brands
A detailed founder story covering the brand's origins, early financial struggles, and the strategic insights that led to its creation, fulfilling the mandatory founder story requirement.
SUGAR Cosmetics launches #ShukarHainSUGARHain campaign featuring Powerhouses Ranveer Singh and Tamannaah Bhatia
Details a major brand campaign and collaboration with Bollywood stars Ranveer Singh and Tamannaah Bhatia, highlighting the brand's marketing strategy and use of celebrity endorsements to reach Gen Z and millennials.