Indian beauty brand known for its bold, cruelty-free makeup and high-performance formulas designed for modern women.
ORIGIN
India
PRICE TIER
contemporary
Founded in 2015 by Vineeta Singh and Kaushik Mukherjee, Sugar Cosmetics emerged as a direct-to-consumer brand to fill a gap in the Indian beauty market. The founders, who previously launched the subscription service Fab Bag, identified a need for high-quality, long-lasting makeup tailored to Indian skin tones and climate conditions. Sugar quickly gained a cult following among millennials and Gen Z for its bold color palettes, playful packaging, and cruelty-free formulations. The brand’s product line includes a wide range of makeup for lips, eyes, and face, with hero products like its matte lipsticks and smudge-proof eyeliners.