Indie beauty brand known for its highly pigmented, cruelty-free makeup and vibrant, theatrical aesthetic.
ORIGIN
United States
PRICE TIER
contemporary
Founded in 2010 in Los Angeles by Amy Doan, a former DIY punk fashion designer rooted in the underground drag club scene, Sugarpill is a trailblazing indie beauty brand. Born out of a frustration with the beauty industry’s focus on "natural" looks and concealing flaws, the brand champions makeup as an art form and a tool for limitless self-expression. Sugarpill is celebrated for its unapologetically colorful, highly pigmented formulas, offering a striking alternative to conventional cosmetics.