Venice Beach-born skate and punk apparel brand known for its iconic graphics and cholo-inspired streetwear.
ORIGIN
United States
PRICE TIER
affordable
Founded in 1980 in Venice, California, by Mike Muir, Suicidal Tendencies began as a hardcore punk and crossover thrash band before organically evolving into a foundational pillar of West Coast streetwear. Rooted in the gritty surf and skate culture of Dogtown, the brand's aesthetic was initially born out of necessity, with early merchandise featuring hand-drawn artwork by local artist Ric Clayton on thrifted button-down shirts. This DIY ethos quickly resonated with the local youth, establishing a distinct visual identity that merged punk rebellion with traditional cholo-inspired neighborhood attire, such as Pendleton flannels, bandanas, and flipped-up hats.