A luxury Korean skincare brand that blends traditional herbal medicine with advanced science, known for its iconic ginseng-infused formulas.
ORIGIN
South Korea
PRICE TIER
luxury
Sulwhasoo is a luxury Korean beauty brand that treats skincare as a form of art, rooted in the philosophy of holistic harmony and balance. Its journey began with founder Suh Sung-whan's childhood in Kaesong, a city famous for high-quality ginseng, where his mother crafted traditional camellia oils. This heritage inspired the brand's first ginseng-based cosmetic in 1966, the precursor to the modern Sulwhasoo which officially launched in 1997. For over 60 years, the brand has pioneered ginseng research, developing proprietary technologies like its Ginsenomics™ complex to unlock the root's potent anti-aging properties for the skin.