A Florida-born lifestyle brand known for its surf-inspired sun care, recognizable banana scent, and laid-back beach aesthetic.
ORIGIN
USA
PRICE TIER
mid
Founded in 2010 in Cocoa Beach, Florida, Sun Bum was created by a group of friends who wanted effective sun protection that felt good enough for daily use. What began as a line of sunscreens for their own community has evolved into a comprehensive lifestyle brand that includes sun care, hair care, skin care, and lip balms, all infused with a relaxed, surf-centric identity. The brand is instantly recognizable by its ape mascot, Sonny, and its signature wood-grain packaging and banana fragrance, which have become synonymous with its “Trust The Bum” motto. The product philosophy centers on clean, effective formulas that are vegan, cruelty-free, and reef-friendly, capturing a loyal following among families and Gen Z consumers.