American athleisure haircare brand with science-backed formulas designed for active women with textured hair.
ORIGIN
United States
PRICE TIER
premium
Launched in spring 2020 by founder Keenan Beasley, Sunday II Sunday is a beauty brand addressing the needs of active individuals with textured hair. The company was born from the insight that many Black women avoid working out to preserve their hairstyles, a challenge Beasley, a former marketing executive, aimed to solve. The brand's core philosophy is centered on scalp health as the foundation for healthy hair, offering products that manage sweat, moisture, and buildup between traditional wash days.