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sung ju

Seoul-based menswear brand known for its architectural silhouettes, techwear influences, and deeply personal avant-garde design.

ORIGIN

South Korea

PRICE TIER

contemporary

Founded in 2020 by Lee Sung-ju, a former architecture student, SUNG JU is a Seoul-based menswear brand that translates deeply personal experiences into avant-garde fashion. The brand’s core aesthetic is rooted in voluminous constructions and architectural silhouettes, blending techwear elements with a contemporary, structured edge. Lee’s background in architecture directly informs the brand's daring approach to menswear, resulting in garments that are both sculptural and utilitarian.

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