sungboon editor
Viral K-Beauty brand known for its Green Tomato pore treatments and ingredient-first philosophy.
ORIGIN
South Korea
PRICE TIER
mid
SPECIALIZATION
WOMEN
Founded in 2018 in Seoul, Sungboon Editor (Korean for "Ingredient Editor") has rapidly emerged as a powerhouse in the K-Beauty landscape, driven by a philosophy that prioritizes high-efficacy raw materials over marketing fluff. The brand’s name reflects its core mission: to "edit" and curate the optimal balance of clinically proven ingredients to deliver visible skin transformations.
Featured Items
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Sungboon Editor: K-Beauty's Affordable Skincare Revolution
A comprehensive brand profile detailing the 2018 founding by Jinho Lee, the "Ingredient Editor" philosophy, and the success of flagship products like the Green Tomato Pore Ampoule.
Kris Jenner called this K-beauty serum one of her ‘new go-tos’
Highlights a major celebrity endorsement and cultural moment for the brand, detailing Kris Jenner's sponsorship and promotion of the Deep Collagen Power Boosting line.
Why These Korean Scalp Treatments Are Basically Skin Care for Your Roots
Showcases the brand's creative expansion into scalp care, recognizing the Deep Collagen Retinol Scalp Serum as a top product for thinning hair among K-Beauty innovations.