sunnei

Founded in Milan in 2015 by Loris Messina and Simone Rizzo, Sunnei emerged as a refreshing counterpoint to the city’s traditional fashion landscape. The duo, who came from backgrounds in marketing and digital strategy rather than formal design training, built the brand on a multidisciplinary and self-taught approach. Sunnei’s collections are characterized by a clean, contemporary aesthetic that merges minimalist silhouettes with playful, often unexpected, pops of color and experimental details. The brand champions a gender-fluid perspective, initially launching with menswear before expanding to womenswear, often presenting the same collections on all models to emphasize a versatile and inclusive vision.

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