Milan-based label known for its playful, minimalist designs and unconventional approach to Italian craftsmanship.
ORIGIN
Italy
PRICE TIER
luxury
Founded in Milan in 2015 by Loris Messina and Simone Rizzo, Sunnei emerged as a refreshing counterpoint to the city’s traditional fashion landscape. The duo, who came from backgrounds in marketing and digital strategy rather than formal design training, built the brand on a multidisciplinary and self-taught approach. Sunnei’s collections are characterized by a clean, contemporary aesthetic that merges minimalist silhouettes with playful, often unexpected, pops of color and experimental details. The brand champions a gender-fluid perspective, initially launching with menswear before expanding to womenswear, often presenting the same collections on all models to emphasize a versatile and inclusive vision.