Italian eyewear brand known for its colorful acetate frames and contemporary, cutting-edge silhouettes handmade in Italy.
ORIGIN
Italy
PRICE TIER
contemporary
Founded in Italy in 2007 by Daniel Beckerman, Retrosuperfuture, often known simply as SUPER, emerged to fill a void for bold, contemporary eyewear. The brand gained popularity for its eclectic and colorful acetate sunglasses, starting with clean, classic silhouettes and expanding into a wide collection of cutting-edge shapes. Entirely handmade in Italy, the brand is recognized for its high manufacturing quality, utilizing premium materials like durable cellulose acetate and high-quality lenses from partners like Zeiss and Barberini. This commitment to quality and distinctive design has made it a favorite among celebrities, including Kanye West, Beyoncé, and Rihanna, solidifying its position in the fashion landscape.