super duper hats

Founded in Florence in 2011, Super Duper Hats emerged from a desire to revive traditional hat-making with a contemporary perspective. The founders, a collective with backgrounds in design and music, sought to create the high-quality, modern hats they couldn't find elsewhere. The brand is defined by its commitment to handmade craftsmanship, producing each piece in its Florentine atelier and celebrating the unique imperfections that result from the artisanal process. Many hats feature the brand's signature 'earthpiece™,' a small, responsibly sourced stone that underscores its connection to natural materials. Quickly gaining industry recognition, the brand won the prestigious 'Who is on Next?' award in 2013 and has been worn by artists like Patti Smith and Ben Harper. Operating from the historic Manifattura Tabacchi, Super Duper utilizes a made-to-order production model to minimize waste, blending heritage techniques with a modern, sustainable mindset.