New York-based children's accessory brand known for its playful, luxury-inspired jewelry and creative DIY kits.
ORIGIN
United States
PRICE TIER
premium
Launched in 2019 by former fashion editor Maria Dueñas Jacobs, Super Smalls is a children’s accessory and activity brand born from the idea of giving kids their own version of extravagant, grown-up jewelry. Based in New York, the brand translates high-fashion and fine jewelry aesthetics into durable, kid-friendly designs made for imaginative play. The core of the collection features vibrant, jewel-toned necklaces, rings, and earrings, alongside creative DIY bead kits and playful makeup sets with clean ingredients. Super Smalls aims to capture the “wow” factor of luxury for a young audience, with its signature bright yellow packaging designed to feel like a special gift.