superga

Founded in Turin, Italy, in 1911 by Walter Martiny, Superga began as a producer of rubber-soled footwear using vulcanized rubber technology. The brand’s most iconic silhouette, the 2750 Cotu Classic, was developed in 1925 at the request of Martiny’s wife, an avid tennis player who sought a more durable alternative to the era's rope-soled shoes. This simple canvas-topped sneaker quickly became a national favorite, earning Superga the enduring moniker “the people’s shoe of Italy.” Its minimalist design and casual comfort have cemented its status as a versatile, cross-generational staple.

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