supergoop

Supergoop! was founded in 2005 by former teacher Holly Thaggard after a friend's skin cancer diagnosis prompted her to revolutionize the sunscreen category. Thaggard’s mission was to create SPF products that were so enjoyable to use, they would become a daily habit for everyone, moving sunscreen from a seasonal beach bag item to a year-round skincare essential. The brand is known for its lightweight, clean, and cruelty-free formulas that avoid common irritants and controversial ingredients like oxybenzone. Signature products like Unseen Sunscreen, a clear and weightless primer, and Glowscreen, a pearlescent lotion, have achieved cult status by seamlessly integrating into makeup and skincare routines.

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