South Korean fashion and golfwear pioneer known for its functional, classic apparel and proprietary performance textiles.
ORIGIN
South Korea
PRICE TIER
premium
Founded in 1967 in Seoul as Dongwon Textile, Superior holds the distinction of launching South Korea’s first golfwear brand in 1979. The company has since evolved into a comprehensive fashion and lifestyle group, anchoring its identity in the intersection of classic leisurewear and advanced textile innovation. Superior’s core product lines encompass tailored golf apparel, sophisticated casualwear, and performance outerwear, all designed with a balance of heritage aesthetics and modern functionality.