Pioneering oral care brand known for its proprietary Calprox technology and professional-grade whitening without sensitivity.
ORIGIN
USA
PRICE TIER
premium
Founded in 1987 by Dr. Irwin Smigel, widely celebrated as the "Father of Aesthetic Dentistry," and his wife Lucia, Supersmile revolutionized at-home oral care by bridging the gap between dental health and beauty. Born from Dr. Smigel’s desire to provide his celebrity clients with a safe way to maintain their bonded and veneered smiles between visits, the brand is anchored in professional-grade science rather than cosmetic surface-level fixes.