Los Angeles-based streetwear brand known for its punk-inspired graphics and anti-establishment take on surf culture.
ORIGIN
United States
PRICE TIER
mid
Founded in 2015 in Los Angeles by Chris Josol, Surf is Dead emerged as a satirical response to the state of modern surfwear. Josol, an avid surfer and fashion veteran, launched the brand to revive the rebellious, experimental spirit of surf culture that he felt had been lost to corporate commercialism. The brand's name itself is a tongue-in-cheek critique, setting the tone for its anti-establishment ethos and dark humor.