susan alexandra

Founded in 2014 by Susan Korn in New York City, Susan Alexandra is an accessories and lifestyle brand celebrated for its joyful, kitschy aesthetic. Korn, who began her business making jewelry in her apartment, found her signature medium after a serendipitous encounter with a Chinatown bead shop owner. This led to the creation of the brand's defining product: intricately woven, brightly colored beaded handbags. Often featuring whimsical motifs like fruit, flowers, and animals, these handmade pieces quickly garnered a cult following and became a staple of downtown New York fashion.

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