susan alexandra
New York-based accessories brand known for its whimsical, handmade beaded bags and joyful, kitschy design approach.
ORIGIN
United States
PRICE TIER
contemporary
SPECIALIZATION
WOMEN
Founded in 2014 by Susan Korn in New York City, Susan Alexandra is an accessories and lifestyle brand celebrated for its joyful, kitschy aesthetic. Korn, who began her business making jewelry in her apartment, found her signature medium after a serendipitous encounter with a Chinatown bead shop owner. This led to the creation of the brand's defining product: intricately woven, brightly colored beaded handbags. Often featuring whimsical motifs like fruit, flowers, and animals, these handmade pieces quickly garnered a cult following and became a staple of downtown New York fashion.
Featured Items
Pet Portrait Charm Bracelet
$385.00
Pet Portrait Charm Bracelet
$385.00
Learn More
Beadwork Empire (w/ Susan Korn)
This article provides an in-depth interview with founder Susan Korn, detailing the brand's origins, the challenges of scaling production, and her vision for expanding into a broader lifestyle brand. It offers significant insight into the founding narrative and leadership direction.
In Tribeca, Susan Alexandra Hosts an Inclusive Passover Seder With the Jewish Food Society | Vogue
This piece from Vogue documents Susan Alexandra's collaboration with the Jewish Food Society for an inclusive Passover Seder. It highlights the brand's deepening connection to cultural traditions and its expansion into Judaica, showcasing a significant creative and community-focused direction.
Susan Alexandra and MaisonCléo Collaborated On A Limited Edition Clothing Collection | Teen Vogue
This article reports on a notable early collaboration between Susan Alexandra and French label MaisonCléo, which resulted in a limited-edition clothing collection. It provides context for the brand's strategic partnerships and its move into broader apparel offerings.