susan bijl

Founded in 2000 in Rotterdam by Willem de Kooning Academy graduate Susan Bijl, the eponymous brand was born from a mission to replace single-use plastic bags with a durable, functional alternative. The result was "The New Shopping Bag," a lightweight, ripstop nylon tote that quickly became a staple of Dutch minimalist design. Defined by its signature "Flash"—a diagonal stripe that allows for vibrant, contrasting color-blocking—the brand has expanded its offerings to include bum bags, backpacks, and pouches, all maintaining a strict adherence to utilitarian simplicity and bold palettes.

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