California-based luxury pet boutique known for its premium Ultrasuede harnesses and Swarovski crystal-embellished dog accessories.
ORIGIN
United States
PRICE TIER
premium
Founded in 2003 in San Diego, California, Susan Lanci Designs emerged from a founder’s need to protect her Yorkie’s neck from a collapsed trachea. This practical concern evolved into a luxury pet accessories brand that prioritizes safety, comfort, and high-end aesthetics. The brand is best known for its signature step-in harnesses, collars, and carriers crafted from premium Ultrasuede imported from Japan. This material is chosen for its breathability, durability, and stain resistance, offering a soft, suede-like feel that prevents chafing on small dogs. Susan Lanci Designs caters to a discerning clientele of small-breed dog owners who view their pets as family members deserving of couture-level comfort. The brand’s aesthetic is defined by its whimsical yet elegant embellishments, most notably the extensive use of genuine Swarovski crystals, intricate bows, and vibrant color palettes.