NYC-based luxury brand known for its viral shearling outerwear and handcrafted, heirloom-quality beaded accessories.
ORIGIN
USA
PRICE TIER
luxury
Founded in 2018 by the Chinese mother-daughter duo Sai and Susanna Chow, this New York City brand began with intricately handcrafted beaded bags rooted in three generations of family artistry. Susanna, who previously worked in marketing at Harper's Bazaar and Estée Lauder, partnered with her mother Sai, a lifelong seamstress who rediscovered her passion for beading—a craft she learned as a child in Hong Kong. The brand gained significant momentum after pivoting from accessories to outerwear, when a maternity coat they designed went viral and was seen on celebrities like Ariana Grande and Nicky Hilton.