swatch
Swiss watchmaker known for its colorful, accessible plastic timepieces and playful approach to horology.
ORIGIN
Switzerland
PRICE TIER
affordable
Founded in 1983 in Biel/Bienne, Switzerland, Swatch was created as a bold response to the quartz crisis, aiming to recapture the entry-level market with affordable, Swiss-made timepieces. Spearheaded by Ernst Thomke, Elmar Mock, and Jacques Müller under the leadership of Nicolas G. Hayek, the brand revolutionized the industry by introducing a simplified, plastic quartz watch that positioned timekeeping as a canvas for self-expression.
Featured Items
Swatch Men's Big Bold Irony Black Dial Watch - SB07S105
$236.33
x Audemars Piguet AP Bioceramic Royal Pop Otto Rosso SSX03R100N
$1,500.00
Swatch Men's Essentials Silver Dial Watch - SS07S152M
$262.89
Swatch Men's Irony Big Classic Blue Dial Watch - YWS420GC
$183.20
x Audemars Piguet AP Bioceramic Royal Pop Savonnette Lan Ba Black Strap SSX03L100N
$2,000.00
Swatch Men's Big Bold Irony Black Dial Watch - SB07S105
$236.33
x Audemars Piguet AP Bioceramic Royal Pop Otto Rosso SSX03R100N
$1,500.00
Swatch Men's Essentials Silver Dial Watch - SS07S152M
$262.89
Swatch Men's Irony Big Classic Blue Dial Watch - YWS420GC
$183.20
x Audemars Piguet AP Bioceramic Royal Pop Savonnette Lan Ba Black Strap SSX03L100N
$2,000.00