Swiss watchmaker known for its colorful, accessible plastic timepieces and playful approach to horology.
ORIGIN
Switzerland
PRICE TIER
affordable
SPECIALIZATION
UNISEX
Founded in 1983 in Biel/Bienne, Switzerland, Swatch was created as a bold response to the quartz crisis, aiming to recapture the entry-level market with affordable, Swiss-made timepieces. Spearheaded by Ernst Thomke, Elmar Mock, and Jacques Müller under the leadership of Nicolas G. Hayek, the brand revolutionized the industry by introducing a simplified, plastic quartz watch that positioned timekeeping as a canvas for self-expression.
$1,124.00$1,400.00
$1,839.00$2,417.00
$172.00
$1,226.00$1,807.00
$148.00
$1,379.00$1,657.00
$1,124.00$1,400.00
$1,839.00$2,417.00
$172.00
$1,226.00$1,807.00
$148.00
$1,379.00$1,657.00