Italian leather specialists known for their vintage-treated biker jackets and rock-inspired craftsmanship.
ORIGIN
Italy
PRICE TIER
premium
Founded in 1998 by brothers Matteo and Giacomo Zanellati in Ravenna, Italy, SWD BY S.W.O.R.D. (often stylized as S.W.O.R.D 6.6.44) is a premium outerwear label rooted in the tradition of Italian leather craftsmanship. The brand’s name—an acronym for "Super Wonderful Ordinary Radical Design"—reflects its dual commitment to everyday utility and subversive aesthetics. Drawing inspiration from military history and rock culture, the Zanellati brothers transformed their family’s leather heritage into a collection defined by "lived-in" textures, meticulous distressing, and a distinctively rebellious attitude.