Swedish beauty brand known for its vegan, professional-performance makeup and award-winning eyelash growth serums.
ORIGIN
Sweden
PRICE TIER
premium
Founded in 2015 by Swedish makeup artist Gabriella Elio, Sweed is a beauty brand born from a professional’s search for the perfect false lashes. The brand quickly evolved, translating its signature “no makeup-makeup” approach into a full range of clean, vegan cosmetics. Sweed first gained a following among makeup artists for its natural-looking lashes and has since launched viral products like the Glass Skin Foundation and Miracle Powder. The core philosophy, inspired by Elio’s motto to “look like yourself after a 2 weeks’ vacation,” centers on enhancing natural beauty with high-performance, skincare-infused formulas.