Swedish clean beauty brand known for its professional-grade false lashes, prostaglandin-free serums, and minimalist makeup staples.
ORIGIN
Sweden
PRICE TIER
premium
Founded in 2015 in Stockholm by professional makeup artist Gabriella Elio, Sweed Beauty was born from a desire to create the perfect false lashes and clean, high-performance makeup staples. Rooted in Scandinavian minimalism, the brand champions a "no makeup-makeup" aesthetic, aiming to give wearers the look of a rested, post-vacation glow. Sweed initially gained a cult following among makeup artists for its signature "No-lash lash" and award-winning, prostaglandin-free eyelash and brow growth serums.