Iconic American confectionery brand known for its pastel conversation hearts and nostalgic Valentine's Day appeal.
ORIGIN
United States
PRICE TIER
affordable
Sweethearts is an iconic American candy brand synonymous with Valentine's Day, famous for its pastel-colored, heart-shaped sugar candies stamped with romantic and playful phrases. Originally launched in 1901 by the New England Confectionery Company (Necco), the brand's roots trace back to 1866 when Daniel Chase invented a machine to press dyed letters into candy lozenges. For over a century, Sweethearts dominated the seasonal confectionery market, producing billions of conversation hearts annually.