London-based demi-fine jewelry brand known for its gender-fluid 'nue-punk' aesthetic and signature denim-wrapped 'stone swaddling' technique.
ORIGIN
United Kingdom
PRICE TIER
premium
Founded in 2019 by Simpson Ma and Jovy Hon, SWEETLIMEJUICE (SLJ) is a London-based demi-fine jewelry label that bridges the gap between artisanal tradition and industrial rebellion. Drawing on the founders’ Hong Kong heritage and Ma’s training in London’s Hatton Garden, the brand is best known for its "nue-punk" aesthetic—a gritty yet polished visual language that challenges conventional luxury.