swims

Founded in Oslo, Norway, in 2006, Swims was inspired by the founder's grandfather's old galoshes and a desire to modernize them. The brand's philosophy is to merge functionality with timeless style, humorously termed "to SWIMSify," by applying new technology to classic designs. Initially focused on reinventing the galosh, Swims expanded into a comprehensive lifestyle brand offering water-friendly loafers, sneakers, boots, and apparel. Their products are designed for versatility, suitable for urban environments, resorts, and various recreational activities near water. After being acquired by Centric Brands in 2020, Swims continues to produce collections that blend Scandinavian simplicity with practical, weather-proof features, appealing to those who value both design and utility.