Italian leather goods brand rooted in family craftsmanship, known for its modern, rock-infused outerwear.
ORIGIN
Italy
PRICE TIER
luxury
Founded in 1998 by Giacomo Zanellati, S.W.O.R.D. 6.6.44 emerged from a multi-generational family of leather artisans in Ravenna, Italy. The brand’s name is a symbolic reference to the Normandy landings, signifying the founder’s own arrival in the fashion world. It is celebrated for its expertly crafted leather outerwear, which combines traditional Italian tailoring with a distinct rock-and-roll attitude. The collections feature jackets, coats, and other garments made from prized leathers like lambskin, often treated with special washes to achieve a soft, worn-in feel. The designs are known for their clean lines and perfect fit, punctuated by irreverent details that create a modern yet timeless look.