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tacoma fuji records

Japanese streetwear label known for its fictional music merchandise, graphic tees, and witty, outdoor-inspired aesthetic.

ORIGIN

Japan

PRICE TIER

contemporary

SPECIALIZATION

UNISEX

Founded in Tokyo in 2008 by Yuro Watanabe, Tacoma Fuji Records began as a conceptual T-shirt label creating merchandise for an imagined world of music. Watanabe, a former visual planner for a record company, launched the brand to freely explore graphic design without the constraints of client briefs. The label collaborates with prominent Japanese and international artists, such as Tomoo Gokita and Jerry Ukai, to produce artwork accompanied by fictional musician biographies and backstories. Over time, Tacoma Fuji Records has evolved beyond its conceptual roots, blurring the lines between fashion, art, and everyday life.

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