Hawaiian beachwear and accessories brand known for its Fairtrade organic cotton bags and vibrant, island-inspired prints.
ORIGIN
United States
PRICE TIER
affordable
Founded in 2013 in Kailua, Hawai'i, by Alana Penaroza and AJ White, Tag Aloha Co. is a beachwear and accessories brand deeply rooted in island culture. The brand emerged from a desire to share the Hawaiian lifestyle, initially starting with screen-printed shirts before finding its signature in premium beach bags and pareos. Tag Aloha is notable for being Hawai'i's first Fairtrade Certified business, emphasizing ethical production and environmental stewardship.